Electronic Cigarette Industry Trade Association

Tel : 01639 710 558

Email : support@ecita.org.uk

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How ECITA works for you

How ECITA works for you

ECITA is not entirely industry-centric – we have always recognised the vital role of the consumer. Indeed, ECITA was created by vapers, and is still almost entirely staffed with vapers. We understand and love vaping the same way you do, which is why we shall continue to fight to protect YOUR and OUR right to vape in every way we possibly can.

ECITA’s political engagement and standards activities benefit the whole sector – businesses and consumers alike. We are very proud of what we have achieved historically, but there is more to do. We really appreciate the efforts of the consumer activists, who have insisted that their voices be heard in local and international policy-making, and look forward to working alongside you as these efforts continue. We are not vaping advocates because we work for the trade association; we work for the trade association because we are vaping advocates.

ECITA’s focus on quality and safety standards means that you can be assured that our members’ products are of good quality and safe for use as intended, as well as being legally compliant, so that you can enjoy all the benefits vaping can bring for you. When a smoker makes the switch to vaping, they will be reducing the harm they are causing themselves and those around them significantly, according to the best estimates of public health experts. This is true even if the products are not very good, but at ECITA, we believe that ‘better than smoking’ is not good enough. We believe that vaping products should be as good as they can reasonably be, so in addition to the auditing V K Consulting carries out for businesses in this sector, we also require the following additional tests on ECITA members’ products:

Eliquid testing

ECITA was an early pioneer of routine e-liquid testing, through VKC, and we still require that our members regularly have their products tested to ensure that they are free from contamination, or rogue ingredients, and have the correct levels of nicotine. We are very proud of our achievements in working with government laboratories to develop ever better testing methodologies, and we hope that the further development of the standards will improve this testing still further.

Weights & Measures logs and spot checks


The Weights & Measures (Package Goods) Regulations 2006 requires manufacturers, by law, to keep records of the procedures that provide a sufficiently accurate density measurement that can be used for measuring liquid quantities in bottles. These logs are inspected during the VKC audit and a spot check is carried out to ensure the data entries are present and correct. This is achieved by weighing several bottles from a particular batch, the weights of these bottles are then compared against the weights logged. If any discrepancies are found, further checks are carried out and the appropriate steps are taken to rectify the issues. This means that when you buy a bottle that says '10ml' on the label, you can be sure you are not being short-changed.

Battery Safety Testing

Battery and charging safety is of paramount importance to everyone here at ECITA, and we know it is a subject of much concern with consumers - as well as the Fire Service and regulators! There are many products on the market that are not up to the required legal standards - particularly in the case of generic USB chargers which are routinely sold on market stalls, and online, and which are not to the correct USB specification. This is a problem which has affected many vendors, including some of our members, and prompted VKC to create an extra level of protection, by creating our battery and charger testing protocol.

The existing batteries standards do not offer a practical way to test products to demonstrate compliance with those standards. VKC’s battery and charger testing protocol provides a robust system of tests which can clearly demonstrate whether or not the products are safe for use as intended, as required by law. Indeed, experts in battery testing have been unable to find any aspect of this testing which could be improved upon, and regulators and Fire Officers have welcomed it as a real, practical solution to the significant challenge they face on a daily basis.

These tests are designed to check that the chargers and batteries are compatible with each other (when provided together), and that either the battery or the charger has the over-charge protection circuitry installed. This circuit cuts the power off once the battery is fully charged, and if it is not there or doesn't work properly then power can continue to pass through to the battery, potentially causing 'thermal runaway'. This testing is not designed to replace the CE and RoHS testing that is required by law, but offers a further layer of protection, for consumers and vendors alike. We believe that much can be achieved by routine testing, and the provision of better information to consumers.